New competitors and Gen-Z consumers are forcing much-needed evolution in the space:
es, Saks Off Fifths. But with so much newness in the space, some of those old standbys started to show their age.
This spring, Saks Off Fifth relaunched with a new visual identity, campaign, tagline and loyalty program, all of which reflect the retailer's new digital-first model. This evolution began taking shape in 2021 after Off Fifth's e-commerce business wasSaks Off Fifth's Spring 2022 campaignSo far, this investment in digital seems to be paying off: A new app already has more than 1 million downloads, and digital revenue grew 50% in 2021.
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