The marketing campaign is kicking off with Dolly Parton, WWE star Roman Reigns and a minion.
In the first commercial spot for the new campaign, legendary country singer Dolly Parton , WWE superstar Roman Reigns and a minion are all involved.
Storms said, “Some are definitely part of the organization. But in many cases, it’s just people who are fans of the Olympics and the Olympic movement. We’ve done a bodies of work with the minions and their love for Olympics in the past. We know that the WWE superstars are big Olympic fans.
And NBC is also turning to an expert in saving the date for the new campaign: The wedding marketplace The Knot. The Knot will have a Paris 2024 landing page, and will tout the Olympics on its social channels.
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