The Party Scene: SEO Chic at New York Fashion Week

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The Party Scene: SEO Chic at New York Fashion Week
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AreUComing: UnhappyFem takes on NYFW, writing, 'This biannual parade, or at least its accompanying open-bar parties, is lately lacking in the high-stakes, messy glamour it once had'

And of course, getting in was hell. It was just after midnight when I arrived, and outside one of the many door guys was screaming at some party kids scrambling for their QR codes: “If you know someone from the Marc Jacobs team, you canto get them to escort you in!” Otherwise, the club was at capacity . Then, to one turned-out and turnt-up group, he issued a metaphorical slap in the fashion face: “You could try going to the House of Yes.

than boozy social climbing, this night it was hosting Doja Cat and Charli XCX; so for what it’s worth, it was not“I think the people standing here are trying to look cool enough to get in, but I don’t think it’s going to work,” said a knitwear designer, ditching her efforts after 40 minutes. Two fashion students who won competitions at their schools to attend Fashion Week told me they’d been waiting for more than two hours, having been invited by a chiseled male model and subsequently ghosted.

By then, a pink-haired Madonna had arrived in a baby-blue fur coat, and a few minutes after 1 a.m., Jared Leto walked by, greeting the crowd like a politician kissing babies and dropping empty promises: “I’m gonna bring” Bitch. A few minutes later, Marc himself exited the building, telling a handsome onlooker on the sidewalk, “I’ve gotta go!” before placing his suit jacket carefully in the trunk of a Mercedes and being chauffeured away.

I finally snuck through a crack in the metal barriers around 1:30 a.m. and by chance encountered a friendly face at the door, who let me inside. It was certainly a scene, with TikTok stars, porn stars, politicians, industry people, and a few familiar faces who make you sniff to yourself, wondering,By then, though, Doja’s and Charli’s sets were over and most guests seemed to be filing out.

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