All local Suns and Mercury games will air on broadcast TV, with a paid streaming option for cord-cutters.
, Suns and Mercury majority owner Mat Ishbia called the deals “an absolute game changer for our organization, our fans and the future of how we grow the game.”
“Cord cutters, cable subscribers, fans with an antenna – everyone will be able to watch Suns and Mercury games on Arizona’s Family,” said Suns and Mercury majority owner Mat Ishbia. “Coupling that with a partnership with an industry leader like Kiswe to provide an innovative digital streaming solution allows us to transform the way fans watch our games, giving them more options and access than they’ve ever had.
Bally Sports, like most RSNs, was only available on pay-TV packages, limiting its reach. NBA, MLB and NHL teams benefitted from lucrative TV deals RSNs delivered, but amid increased cord-cutting the business has become challenged.The plan put forth by the Suns and Mercury show another path forward, one that would give local TV stations a ton of live sports content , while also giving cord-cutters an option to stream games live on their phones or smart TV sets.
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