TikTok is a major tool for artists like Taylor Swift to create further marketing for their tours.
TikTok’s impact on the music industry cannot be overstated. It’s created hits and cemented stars out of the artists that make them. And if you’ve amassed a catalog of songs, the platform is even more beneficial, because nothing trends on TikTok like a tour.
In 2020 when TikTok was taking off, Taylor wasn’t the singular artist topping the trending list, but rather Harry Styles. That year, the British pop star filled TikTok for You Pages across the globe with over 7 billion views, almost four times what Taylor had over the same period.Taylor’s TikTok fortunes turned around when she began to re-record her music. Each release was a middle finger to the man and only served to ignite the passions of Swifties across the globe.
The Eras Tour promised to chronicle Swift’s career from up-and-coming country singer to bonafide superstar, and it didn’t disappoint. Theon March 17th in Glendale, AZ with a whopping 3-hour+ performance that included 44 songs, 15 backup dancers, 13 costume changes, and 1 crashed ticketing site. As a point of comparison, content related to Beyoncé has averaged 90M views per day since the start of her Renaissance Tour and only two days have surpassed 200M views.
Right now, “Taylor Swift: The Eras Tour” Concert Film is expected to open to $100-125M at the domestic box office, making it the highest grossing concert film of all time and one of the biggest openings of the year.
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