A new report shows the FDATobacco “The Real Cost” campaign will save kids, their families, and the country more than $53 billion by reducing smoking-related costs like medical care, lost wages and increased disability: TuesdayMotivation
From its launch in Feb. 2014 to Nov. 2016, FDA’s first smoking prevention campaign, “The Real Cost,” prevented up to 587,000 youth ages 11 to 19 from initiating smoking, half of whom might have gone on to become established adult smokers.
the campaign will save them, their families, and the country more than $53 billion by reducing smoking-related costs The campaign obtained these impressive results through a carefully executed paid media strategy based on evidence-based best practices for tobacco prevention campaigns, and by ensuring its messaging was designed to reach and motivate an at-risk teen audience. For example, FDA conducts research with at-risk teens across the country to develop campaign advertising that resonates.
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