The real movie stars this season are ... products?
, Harpo escapes from diamond thieves on a rooftop using the flying red horse logo from Mobil. By the 1950s and60s, product placement in movies was commonplace. The James Bond movies featured luxury brands such as Rolex, Aston Martin, and Dom Pérignon to sell men on the 007 spy lifestyle.
criticizing the overuse of Coca-Cola in the movie, which prompted the director to toss in some references to Pepsi in the film’s final scene.Reese’s Pieces - E.T. One of the most notorious missed opportunities in the history of product placement occurred when Mars, Inc. turned down an offer for M&M’s to be eaten by E.T. in
because the higher-ups felt that E.T. would frighten children. The filmmakers instead approached Hershey Co., which agreed to allow Reese’s Pieces to be featured instead.became one of the biggest box office hits of all time, and Hershey’s profits climbed a whopping 65 percent in the film’s wake. We hope the Mars folks who passed on this partnership were able to successfully transition to whatever their subsequent careers became.The right product placement in the right movie can translate into huge profits, and filmmakers got the message loud and clear during the Reagan era. Ridley Scott’s 1982 sci-fi masterpieceimagined a 2019 Los Angeles filled with giant digital billboards featuring ads for Pan Am, Atari, and Coca-Cola.
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