The Nars behind Nars looks back of 25 years of makeup innovations.
Heatwave, in particular, made its debut 25 years ago as part of Nars' first foray into cosmetic creation. He launched a collection of 12 lipstick shades at Barneys with his last name in thin white capital letters printed on the cap of a sleek black tube.
Among the dozen, you'll find an intentional balance of reds, pinks, and nudes. Most were based on custom-mixed lipsticks Nars Frankensteined out of other bands and kept in a little palette in his kit. "I had favorites, so when I created those, I said I want those colors to be in the line right away," Nars recalls. "They were the colors I would apply on models the most.", apprentice chemist.
But Nars didn't know what to do. Eventually, he decided to make it easy for himself by blending Tangier onto Murphy's lids, lips, and cheeks. "I probably had 40 lipsticks in front of me, but I picked Tanger thinking, 'Oh, she's blonde. She has green eyes. An orangey color would look great on her,'" he recalls. "It wasn't too bright, not too dayglow, not too brown." Then, Nars swiped mascara onto Murphy's lashes to finish off the look.
"When you're a makeup artist, sometimes you have an idea to create a formula or a specific product because you are working on a set," Nars says. "Sometimes you create something without realizing you're creating something. That's why makeup artist brands are loved, I think. Makeup artists, we really know what we're talking about."Pleasure, passion — Nars had a bunch of names running through his head before settling on.
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