The Rise and Fall of LuLaRoe: Watch Retailers Relive the Trauma of 'Hitting Rock Bottom'
Discovery+'s, premiering Monday, Dec. 13, examines the cult-like marketing company behind direct-to-consumer apparel brand LuLaRoe. The film partners with BuzzFeed Studios and journalist"With LuLaRoe, there's no safety net," business coach and entrepreneurexplains in an exclusive sneak peek. "There's nothing to save you when your 'business' goes wrong because you aren't a business.
One former representative recalls being "in a jam" and not able to pay her bills. "We were behind on the house payments, plus we had 11 kids," she reflects. "So it had just become desperation. I pretty much hit rock bottom and said 'I can't.'"The consultant anxiously tried to sell the products she had purchased from the alleged pyramid scheme: "I went live with my closet because I had so much, so much.
Some ex-LuLaRoe retailers detail how they developed "crazy anxiety" while others talk about feeling "like a failure."