The rise of Birkenstock: How the shoe went from an ugly hippie sandal to coveted fashion statement
Christian's ex-wife, Susanne, was credited with transforming the brand's image, then the company sued her for starting her own shoe brand under the Birkenstock family name.In 2012, the Birkenstock family gave up control and became a corporation, naming Markus Bensberg and Oliver Reichert as co-CEOs.
That year, fashion designer Phoebe Philo covered a pair of sandals that looked like Birkenstocks with a mink lining, provoking newfound attention to the classic shoe as more brands copied the style.In 2015, Birkenstock came out with its EVA sandals, a new take on its classic cork and leather styles, sold for about half the price. The shoes are made with a light, water-resistant synthetic material composed of ethylene-vinyl acetate.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Birkenstock kicks Europe in the rear with US IPOThe German brand is eyeing an $8 bln New York listing. Owner L Catterton is betting on a US market uptick and publicity from the Barbie movie to double its money. Ditching Europe is not illogical. But as American luxury sales slow, dressing up its no-frills sandals looks hard.
Leer más »
Elon Musk runs Twitter, Tesla and has world's highest net worthInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Leer más »
DoubleVerify to acquire European AI adtech firm Scibids in $125 million dealInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Leer más »
The 5 best and worst states to retire in 2023, rankedInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Leer más »
Shopify's quiet layoffs as workers fear more cuts amid AI pushShopify has conducted quiet layoffs in recent weeks. Big AI plans have workers worried a larger cut is on the way.
Leer más »
Seeking nominations for the top angel investors in the creator economyInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Leer más »