The Rise of the Male Scrunchie

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The Rise of the Male Scrunchie
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How Jason Momoa's pink Fendi hair tie marked a larger trend in men's hair care

Jason Momoa, Hollywood’s shaggy-haired He-man, wasn’t up for an Oscar this year, but he did notch a very different sort of honor at this February’s Academy Awards: most talked-about male scrunchie. And not just any scrunchie but a custom pink-velvet Fendi affair to match his pink-velvet tuxedo. On Mr.

Momoa’s YouTube channel, he noted that his entire pink Oscars outfit was inspired by a different pink scrunchie that was lent to him by a hairdresser on the set of his upcoming Apple TV show. “I freaked out ’cause it was beautiful,” said Mr. Momoa of discovering that initial salmon-colored accessory.

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