Tesla's mission is not to sell cars, or even to sell batteries, it goes much further. Its mission is to anticipate the future, a much better future, and to make it easier for us to think about how to get there.
’s wise words: “When a true genius appears in the world, you may know him by this sign, that the dunces are all in confederacy against him.”
It’s not easy in a 700-word article, even with 38 carefully selected links in it, to change people’s opinion of a company, regardless of the time, as an academic, I have invested in the subject. There’s a lot can be said about Tesla, but the results speak for themselves: this is not a traditional company, something I said inmore than a year ago: What is Tesla’s mission? Simple: WE WANT TO CHANGE THE WORLD. Before us, cars were powered by diesel or gasoline; after us, they will be electric.
. Its mission is to anticipate the future, a much better future, and to make it easier for us to think about how to get there.
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