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Once a month, Refinery29 cofounder and executive creative director Piera Gelardi stands up in front of the creative team at the R29 headquarters and asks the room a simple question: What’s inspiring you right now? The answers vary widely: film protagonists, TV show villains, an ad on the subway, the resilience of a friend. Recently, when Gelardi answers her own question, her first response is from the viewpoint of motherhood: her daughter.
“This year I’ve been really inspired by my daughter,” she says. “She’s a baby, but just watching her curiosity, how her brain works, how she connects the dots on certain things has been really inspiring. Just little things, like her determination to learn to crawl. Watching her learn to crawl, I was like,You’re excited, or frustrated, but you keep at it, and then you do it. Everyone experiences that.
For Gelardi, inspiration often strikes “in the middle of the night,” but she’s at her most creative when she’s surrounded by her collaborators. Still, no two creatives are exactly alike; when we teamed up with
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