The Semi-Controversial Health Service Models are Using to Get Through Fashion Month

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The Semi-Controversial Health Service Models are Using to Get Through Fashion Month
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Models Vittoria Ceretti and friend Nora Attal were recently spotted on Insta trying IV therapy.

and in a combined 17 shows so far since spring 2024 collections started debuting in New York.

Earlier this week, Ceretti posted a recap of her Fashion Month to Instagram. There were selfies, hotel rooms, more selfies, and a snap of her and Attal hooked up to IVs and golden “banana” bags while lounging on a cream couch.IV Therapy has been touted by the alternative medicine-set as a way to bounce back from colds, the flu, exhaustion, or a really nasty hangover. Kendall Jenner, Gwyneth Paltrow, and Hailey Bieber are also known to be fans.

In Ceretti and Attal's case, this appears to be what's colloquially known as a banana bag, according to a representative at, an IV therapy business in New York, London, and Los Angeles. “The name ‘banana bag’ comes from the yellow color that the ingredient riboflavin gives it,” The IV Doc says. “Other ingredients include saline solution, vitamins B1 and B9, and magnesium.

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