The Show Must Go Online: The Cozy Connection Of Artist Livestreams

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The Show Must Go Online: The Cozy Connection Of Artist Livestreams
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For musicians taking to Instagram live-streams, virtual gigs, and online talk shows during the coronavirus pandemic, “staying hopeful is what is going to get us out of this dark time”

The Distant Together gig doubled Specialist Subject's Instagram follower count and helped boost its online sales, and Freas said she's enjoyed how musicians have been willing to digitally connect with fans. But she underscores how this entire moment in time goes well beyond just the music industry, or any one specific industry in general.

"If it wasn't already the time for it, I feel like now it's definitely the time to not pretend to be perfect and not pretend that everything's OK, 'cause it's pretty fucking clear that everything's going nuts right now," she said."Allowing yourself to be vulnerable on camera with fans just makes you feel more real and comforted."

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