“You can hate our tone, you can love our tone, but the story of the Skimm matters”
The Skimm co-founders Carly Zakin and Danielle Weisberg . Photo: Dina Litovsky In early September, the whole staff of the Skimm, a current-events newsletter aimed at millennial women, gathered on gray couches for an all-hands meeting.
The spirit of the newsletter’s sui generis tone is the key to its success: banter-y, faux casual, rapid. The email is written in a cascading question and answer format that draws in readers by relating events on the world stage to a more knowable universe, one of ClassPass reservations and bachelorette parties and office drama. The effect can be extremely jarring.
It’s also not that much of an outlier, as inclined as its critics may be to regard the Skimm as some unique degradation. Many more people now get their view of the world not through the original reporting source but some kind of “value added” digest, newsletter or otherwise.
Is this all a subversion of a world that remains dominated by men, or simply a symptom? There’s nothing especially gendered about straight-news prose, after all. But there is, in this moment, what seems like an urgent need for women to carve out products for them, by them. After all, we aren’t that far into an era when women’s spending isn’t an ornamental demonstration of a man’s relative economic power but rather of her own.
Some of Sip ‘n Skimm’s recent guests. Kristen Gillibrand , Newt Gingrich , Madeline Albright , and Marco Rubio . Six years into its existence, the Skimm is now its own universe. In addition to the main product, the site features guides for its readers to live more informed lives: The Skimm’s Guide to Wine Openers, to Making Your Desk Less Sad, to the Iran Nuclear Deal. A podcast, hosted by Zakin and Weisberg, features guests like Sallie Krawcheck.
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