Reality is catching up to the sneaker world. 🔐
The past two weeks have seen the postponements of Jordan sneaker launches, including the Jordan I HI “Dior’”sneakers, as well as Sneaker Con, the show where enthusiasts can buy, sell and trade rare, covetable and custom sneakers, in both Phoenix and Cleveland. The resale market has also been impacted, with sellers becoming more aggressive on pricing in order to complete sales.
“Since we have business in a lot of places in the world, we saw each country wake up at different times,” he added. “France started lockdowns and quarantine rules quite early. Looking at the latest Nike or Adidas shoe is not a priority. We saw the U.S. enter the same phase. That’s when our online traffic came down.”
Closer to home, SNS is still planning to launch on April 4 a new Venice, Calif.-themed collaboration sneaker with Vault by Vans to celebrate the one-year anniversary of the Sneakersnstuff Los Angeles store. The launch will now be digital only, said Fagerlind. “I think brands need to be responsible in how to manage this crisis,” said Babenzien. “We do have to maintain some level of consistency for our business. I’m hopeful that we’re going to get through this. We’re probably a couple of months away from that.”
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