The veteran musician has launched a 'wine seltzer' brand called Jetway, but that's not his only solo project.
Yes, the veteran guitarist — and son of singer-songwriter Albert Hammond — is a member of the group that helped bring a rough-and-ready sound back to rock a little more than 20 years ago. Along the way, The Strokes have won seven Grammy Awards, including one for best rock album in 2021 — proof that they’ve maintained their edge over time.
MarketWatch recently caught up with the 43-year-old Hammond to hear his thoughts on making music and building a booze brand, along with how he approaches spending and saving. Here are edited excerpts from the conversation. Hammond: Yeah, me! I think I’m just impulsive with things. It’s usually based on having an idea and just chasing it. It probably feels random at first. Like with , I never had an Aperol Spritz in my life, and I was in Italy with my Italian friend in Milan. We had this incredible night . And I was like, “Oh man, someone should modernize this and can it.” And I just started doing it .
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