The rise of streaming has changed how we watch TV shows. But with the Super Bowl it's a different story.
Fox Corp. charged up to $5.6 million for 30 seconds of TV ad time during this year’s Super Bowl, and said it was sold out in late November.
The differences largely reflect how marketers expect audiences to watch when the San Francisco 49ers face the Kansas City Chiefs on Sunday. That was an increase from more than 2 million streaming viewers a minute in 2018, the figure reported by NBC at the time, but still far below the traditional TV audience.
Better focus Saucony bought a streaming-only ad in the Super Bowl to promote a new biodegradable shoe. “People who are tuning in through a streaming service are paying more attention and less distracted than the broader audience,” he said. “We might be sacrificing reach by not being on the broadcast, but I think where we gain is in getting impact.”
Online TV services such as Hulu Live TV, YouTube TV, Sling TV and FuboTV don’t have any in-game Super Bowl ad inventory to sell, people familiar with the matter said.
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