AI fakes are hyperreal — soon, they’ll just be real.
The picture seems to have been first posted online on Friday, submitted to a subreddit for the AI image generator Midjourney. Over the weekend, it spread on Twitter and other social networks, first as a meme and then as the subject of debunking. By Sunday, Chrissy Teigen was“I thought the pope’s puffer jacket was real and didnt give it a second thought. no way am I surviving the future of technology,” Teigen tweeted, encapsulating the responses of many internet users.
But it’s useful to analyze why this particular image went viral, as it reveals a lot about how AI fakes will be shared and spread in the coming months. To be more specific, the image went viral because it represents a particular alignment of subject and aesthetic — it works as a fake precisely because it matches ways we already consume images today.
First, there’s the subject: the pope himself. As journalist Ryan Broderick noted on Twitter, there’s something particular about the pope’s image that lends credence to the fake. “My theory as to why it’s fooling so many is that the pope aesthetically exists in the same uncanny valley as most AI art,”
Broderick. To be more explicit: the pope is known for wearing stylish clothes, and images of him often go viral because of this., the association between the bishop of Rome and Italian fashion is so strong that the Vatican has been forced to debunk rumors that the pope wears designer loafers. And there are so many swaggy photos of Pope Francis floating around the web that others were able to
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