The top 10 most 'connected' CEOs on social media–and where you can follow them (via CNBCMakeIt)
Brunswick's methodology collected more than 100,000 data points in total, but the leaders who made the list say the reach that social media gives them goes beyond their follower count.
"Social media...provides an unfiltered forum for corporate leaders to listen to their communities and to connect by sharing their successes and challenges," Adena Friedman, president and CEO of Nasdaq, toldBut having a presence on social media wasn't enough to make the ranking – CEOs needed to also show engagement.
Although nearly half, 48%, of S&P 500 and FTSE 350 CEOs now have a social media presence, only one in four have posted within the past year. Less than half, 44%, of the CEOs on the ranking maintain a LinkedIn presence, and 45% of that group are active users of the platform. And though just 15% of these CEOs maintain a Twitter presence, those who do make it count — 79% are engaged. The analysis also included looking at CEOs' presences on widely used websites like Wikipedia and their company pages.
A presence across the web not only proves important for connecting with customers, but it helps future employees in their job searches. The report found that the top 50 connected leaders have a 5% higher average Glassdoor rating, with their respective companies having a Glassdoor rating 3% higher than their peer set. These ratings help give job applicants a better look at a company's culture and how its CEO operates.
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