His average customer is worth at least $400 million—and not easily impressed.
In the years that followed, Araujo expanded his vision, planning approximately 15 trips across 30 countries. These days, Araujo won’t plan a vacation in less than two countries or for less than $250,000 . He signs ultra-rigid agreements that prevent him from disclosing his clients’ full identities but describes them as the “financial and intellectual elite”— wealthy, but with a passion for history or culture.
That’s why Araujo has two rules for his clients: no last-minute bookings—magic takes time—and no itemized receipts. Getting access to these exclusive experiences requires money, yes, but also connections—and more than a little creativity. When approaching a museum or other cultural institution, he polls his network for the right contact, then thinks of a problem he can solve for them. "They always say no, it's not possible. And then you have to find out, why is it not possible?” he says.
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