Richard Montañez grew up in a migrant labor camp and became a janitor at Frito-Lay until a factory mishap inspired him to experiment with the Cheetos formula and create something new.
tells the story of Richard Montañez, who rose from janitor to PepsiCo executive after inventing the spicy version of the snack.
A guest at the The Flamin' Hot Spot in Hollywood, California in 2018. The pop-up restaurant featured a menu inspired by chef Roy Choi based on Flamin' Hot Cheetos., Zachary Crockett describes Montañez's childhood as a son of a Mexican immigrant in Southern California. As a child growing up in the 1960s in Guasti, a farming community east of Los Angeles, Montañez picked grapes with his entire family, including his grandfather.
Montañez invented the Flamin' Hot Cheeto after a broken machine on the Cheetos assembly line spit out a batch of plain Cheetos, without the cheese powder dust. Montañez took the Cheetos home and dusted them with chili powder, an idea Montañez credits to the grilled corn dressed with lime and chili powder sold by a local street vendor.
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