The ultimate Lent sacrifice? More people are giving up Instagram, Facebook, Twitter and TikTok

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The ultimate Lent sacrifice? More people are giving up Instagram, Facebook, Twitter and TikTok
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Savannah Guthrie is among those giving up social media for the 40-day period.

So much for foregoing sweets for Lent. Many of the Christian faithful are opting for a sacrifice of a different sort. Namely, giving up social media for the 40-day stretch.

Lent, which starts today on Ash Wednesday and runs until just before Easter, commemorates the period that Jesus Christ fasted in the desert. It is widely observed by Catholics, though other Christians mark it as well. Making a sacrifice of some sort is indeed a cornerstone of the observance. There’s good evidence that Guthrie isn’t alone. As far back as 2014, 16% of those who observed Lent said they were curtailing their use of social media, according to a survey by the research firm the Barna Group. In 2021, another survey, from the YouGov website, found that 14% said they were giving up social media.

“I’m not looking into the lives of all my friends for 40 days and comparing myself with them,” she told MarketWatch.

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