New GallowayOnFilm: the vanishing $200 million blockbuster
Around the turn of the century, there was a magic number at the box office: $100 million. Any movie crossing that mark domestically was a hit; anything falling too far short was, if not quite a flop, at least a disappointment.Lara Croft: Tomb Raider
What the change represented was something else: Hollywood’s willingness to take risks. The bets were getting bigger and the rewards had to be commensurately huge. Singles and doubles no longer counted; everything was about the home run. If the U.S. and Canada matter at all, you wouldn’t know it. Sequels are sometimes greenlit from pictures that make just over $100 million in the home market , and ones that earn only a bit more can find redemption internationally .
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