'They’re trying to work on branding and new ways to do the show.”
This year’s Victoria's Secret Fashion Show has officially been canceled. On November 21,reported the company execs had decided not to go forward with the show, stating “it’s important to evolve the marketing of Victoria’s Secret.”
“We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria Secret is obviously an important thing,” Stuart B. Burgdoerfer, CFO and EVP of, Victoria’s Secret’s parent company, admitted in a press conference. “[The show] was a very important part of the brand-building of this business and was an important aspect of the brand and a remarkable marketing achievement.
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