The brothers hope to honor their parents’ heritage while also subtly Americanizing it. Their ambition is to create a Vietnamese American version of a certain ubiquitous coffeehouse chain.
When the Nguyen brothers opened their first 7 Leaves coffee shop in 2012, they didn’t dare tell their mother and father. The siblings feared that they would be devastated.
So the brothers kept it quiet when one of them, Quang, took the lead in opening the inaugural 7 Leaves store, an 1,100-square-foot space in an aging Westminster strip mall. And they hushed up the launching of their second location two years later, next door in Garden Grove.Chanh Nguyen, their father, recalled seeing the cafe for the first time while workers were still laying down plumbing.
With inked deals, the brothers hope to honor their parents’ heritage while also subtly Americanizing it. Their ambition is to create a Vietnamese American version of a certain ubiquitous coffeehouse chain. Later, while some of them, like Vinh, were ascending the corporate ladder, Quang, the second eldest, decided to leave his computer job and set off on a soul-searching trek with their mother. His first stop: Thailand.
In 2011, back home and on impulse, Quang answered an ad looking for a buyer for a restaurant lease in Westminster. “I signed — not knowing what we would do and not daring to tell my parents,” he recalled. It was a Saturday morning in March, and the grand opening of the first 7 Leaves Cafe on Las Vegas’ splashiest thoroughfare would not launch until the clock struck 10. But already a cluster of college accounting majors and tourists had inched forward inside the gilded Venetian resort, impatient to sample hand-cooked drinks that for many Asian Americans are a form of nostalgia in a cup.
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