The bottle is decorated by the artist behind Bored Ape Yacht Club's drawings.
, for example—the brothers still saw value in the Champagne Avenue Foch offering.Wall Street Journal
. “There is a lot of turmoil in the investment world, things are changing geopolitically very quickly. Wealthy people will look for places to store their wealth for a while—and that could be a Champagne with an NFT attached to it.”event. It’s the brainchild of Shammi Shinh, who has a history with novelty Champagne bottles. He holds to hold the previous record for the most expensive Champagne for the bottle he sold with a 19-carat diamond attached to it.
Don’t go looking for Champagne Avenue Foch at your local wine merchant. The brand is a limited engagement created by Shinh with a family-owned French estate, Allouchery in Chamery, which produces wine itself under the label Allouchery-Deguerne. Inside this $2.5 million bottle is a blend of Pinot Noir, Meunier and Chardonnay grapes.This won’t be Shinh’s last foray with his Champagne Avenue Foch.
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