As the pandemic pushed chefs to spice up familiar dishes with new flavors, the beloved condiment has earned a cult-like following in the US. “There’s a rediscovery inside China of its own regional cuisines, and that then moved abroad,” one professor says
As the pandemic pushed home chefs to spice up familiar dishes with novel flavors, the beloved Asian condiment has earned a cultlike following in the U.S. Like the Korean chili paste gochujang, Sichuan chili crisp — sometimes called chili oil, despite slight differences in texture — has gone mainstream after it got the white influencer treatment.
A historian of Chinese food, Miranda Brown, a Chinese studies professor at the University of Michigan, said the chili crisp craze is largely driven by a growing interest in Sichuanese flavors, in both China and the U.S., over the past few decades., the most famous mass-produced chili crisp in China, launched only in 1997. “There’s a rediscovery inside China of its own regional cuisines, and that then moved abroad.
Fly by Jing’s chili crisp sauce, Gao said, got so many orders during the lockdown that she sold out of many months of inventory in a few days.
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