The ‘Yellowstone’ Empire: How Taylor Sheridan Struck TV Gold by Reinventing the Western

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The ‘Yellowstone’ Empire: How Taylor Sheridan Struck TV Gold by Reinventing the Western
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Taylor Sheridan has remained a cowboy to his core. He owns and operates two ranches outside Dallas, where he regularly spends his mornings rounding up herds of cattle. He was inducted into the Texas Cowboy Hall of Fame in 2021.

catches up with Sheridan for an in-depth look at the narrative worlds he is crafting for Paramount TV platforms, it is at the Schmersal horse ranch near Scottsdale, Ariz. Keen-eyed viewers may recognize the location from “The Last Cowboy,” the reality series that Sheridan executive produces.Sheridan arrives for the interview outfitted in a cowboy hat, aviator sunglasses, a denim jacket and jeans, a torn white T-shirt and boots with spurs that jangle every time he moves his feet.

“Yellowstone” proves there is more to TV drama than cops, doctors and lawyers in New York, Los Angeles and Chicago — and it is also a welcome reminder for the industry that traditional cable TV can still have real traction, with the right show. Moreover, the series has defied gravity by becoming a hit even with limited availability via streaming.

“Neo-Westerns are really unique in that they are beautifully sophisticated, cinematic scripted programming,” McCarthy says. “But if you’re not into Westerns, that’s OK, because these are just great stories about family dynamics.”But Sheridan’s work has a signature that is becoming clear to viewers, even in non-Westerns such as Paramount+ Jeremy Renner starrer “Mayor of Kingstown,” about a dynastic family in a town where a prison is the major industry.

“He’s the real deal,” says David Glasser, Sheridan’s producing partner and CEO of 101 Studios. “His word is his bond. Loyalty is everything, and then the handshake means something. That’s who he is. And as long as you operate in that world, it’s great. And creatively, he blows my mind every single time.”

It should come as no surprise that other outlets want to replicate the success of “Yellowstone.” The Paramount Network drama pulled in 14.7 million viewers for its Season 4 premiere in November. That’s no small feat for any show these days, let alone a basic cable series. “I don’t start something unless I think it has a chance to be great,” Costner says. “I felt that the people that would see it would appreciate it. But when something gets this kind of extra kick — you can’t predict that.”

His desire for accuracy does not just apply to neo-Westerns. While developing a project about the space race years ago, Sheridan says he spent six months at the NASA Jet Propulsion Laboratory in La Cañada-Flintridge, Calif., learning the language of space travel and rocket design before he wrote a word.

MTV Entertainment Group’s McCarthy says that while COVID limits in 2020 and 2021 sparked viewers on the coasts to discover the show, it was critical to him that the cable brands under his purview put their full weight into helping promote “Yellowstone” after MTV Studios came onboard as a producer. That, among other changes, boosted the series’ audience growth even more.

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