Influencing has become a way some parents can save for their children's future college tuition and teach them invaluable skills.
Despite the risks, social media-based careers are the top aspiration for many members of Gen Z. In aconducted by Harris Poll and Lego, the top response to what Gen Z respondents wanted to be when they grew up was a YouTuber.
It was fears of having her children’s faces seen around the world and trolls leaving nasty comments that made Wixom hesitate before having her children dive into an influencer career. “They were wearing, like, Gucci and Fendi, and I was like, ‘I can make that from Baby Gap,’” Wixom said. “For the first probably year, I wasn’t doing any brand deals. I kind of freaked out, to be honest with you, when it kind of went viral,” she said. “You know, when something goes viral you get weirdos, you get haters. I was like, ‘This is my kid. I didn’t mean to do this.’”
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