While the app has strict rules prohibiting branded content promoting alcohol, creators are still allegedly making money drinking to excess — and at least one has died.
, who has over 1 million followers — share their personalized discount codes for CW Spirits via Linktree. , told HuffPost that he was always approached first by alcohol brands when it came to offers of merchandise or free alcohol, although some brands — like Jim Beam Whiskey and Screwball Whiskey — only offered to send him things after he’d already made videos with their alcohol on his account.
A spokesperson from TC Craft Tequila told HuffPost over email that the company only sends alcohol to U.S.-based Instagram influencers, suggested that a company it had outsourced work to was at fault, and claimed it had launched an investigation to understand how “an insensitive and misdirected communication” had occurred between Garson and one of the company’s representatives.Mitchell Bailey, co-founder of Trust Me Vodka, also responded.
Pauley — who claims to have reported the Live to TikTok “at least” 10 times when it became clear that Perez was in trouble — has also been horrified by TikTok’s silence on the matter. Garson was left heartbroken by the news of Perez’s lies. “I’m trying to wrap my head around that too, currently, and trying to figure out why. You know, I have so many questions,” she said. Garson is also struggling with what she sees as the lack of humanity on TikTok. In recent weeks, she has taken to entering the drinking Lives that still occur on the platform and telling people Perez’s story in the hopes that they might change their behavior.
“It happened so suddenly. It shocked me and had me make changes in my life that I needed to,” said Chris, who has also toned down the drinking in his regular TikTok videos. “Alcohol is meant to kill you, not meant to keep you alive. It’s nothing to be played with — it’s a very serious thing,” he continued. “Alcohol takes such a toll on the body, that when you do drink every other day or three times a week, your body doesn’t have time to heal.
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