Turn on the subtitles.
for the umpteenth time, I no longer feel mum guilt. It’s not that she’s singing “Yes, yes, yes, I want to eat my spinach” like a brainwashed Stepford child. It’s that she’s watching with subtitles, which, the current science suggests, will help her learn to read. And kids may need all the help they can get—global statistics released last month show that child literacy has declined in most countries since the previous assessment five years prior.
Some people absolutely loathe subtitles, outside of their use for foreign-language films or cases when the viewer really cannot hear the audio,. I say: If you’re not already part of the 40 percent of streamers always watching content with subtitles on, now’s the time to jump ship—at least when your kids are watching.
The magic of subtitles seems to rest on three main pillars. The first is that they are unignorable. If you can read, you’ll find yourself reading along with subtitles automatically; if a child can’t read yet, their eyes will still be drawn to them. The second is that subtitles don’t detract from the viewing experience, at least based on the fact that once they’ve been switched on,.
will need to have subtitles on by default. And a global literacy project called Turn On The Subtitles is working to implement similar ideas in children’s programs across streaming platforms and U.K. broadcasting.
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