Taking bets on which celebrity will wear this first.
). What do celebrities tend to like? Spending an absurd amount of money on luxury fashion brands, if everyis any indication. Other luxe brands like Louis Vuitton and Montblanc have also dabbled in expensive Wear OS smartwatches that feature their signature styles.
Fashion has a certain hold in the wearable space. Because you have to actually wear these devices, the design aesthetic ranks pretty high when customers are deciding which wearable to buy. But betting heavily on wearables as a luxury item hasn’t worked out. Apple famously releasedof its Apple Watch in 2015. It was discontinued a year later.
Honestly, this collaboration is most likely Oura and Gucci scratching each other’s backs. Gucci gets to seem technologically savvy and future-oriented. Oura continues to benefit from that “it factor” that helped it obtain in April after selling a million rings. Just don’t expect to see anyone other than a celebrity wearing this in the wild.Subscribe to get the best Verge-approved tech deals of the week.Please confirm your subscription to Verge Deals via the verification email we just sent you.
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