CES 2022 taught us that successful virtual events are very important, but with MWC 2022 fast approaching, is it ready to deliver something special?
Last week, CES 2022 took place as scheduled despite the emergence of the omicron variant of COVID-19, but the upheaval caused many to cancel plans to visit, even after reassurances from the organizers and exclamations that the show must go on. However, despite the messiness all this inevitably caused, it became clear many companies were actually quite well prepared to not be there, and virtual CES worked surprisingly well, just in a familiar, mostly dull sort of way.
At no point did I really think I needed to be in Las Vegas. Because big-name companies bowed out and others like Samsung and OnePlus didn’t really present an actual new product at the show itself, it didn’t appear I missed much. Certainly judging by the images shared on Twitter about the sparsely attended press conferences and empty halls, it wasn’t teeming with life on the show floor, which the media traditionally scours for new products and interesting stories.
It’s a tiring and counterproductive approach. Now is the time to learn from CES and all the similar events over the last two years. Those pondering what to do about MWC should set the trend and plan for a small in-person contingent if it’s warranted, and alongside it organize engrossing and informative online events. Delaying because no one knows what to do for the best is a waste of time, so instead of waiting for the dominos to start to fall, don’t take part in the game in the first place.
At CES it was proven the basics are all in place, but MWC can do better, and this is an opportunity for companies that talk about innovation and leading the way to actually show off. Why not make partnerships, set up collaborations, and adapt? OnePlus has shown what’s possible with its augmented reality launch of the Nord, and before the pandemic with the virtual reality launch of the OnePlus 3.
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