Uber drivers could earn up to $400 more each month by displaying advertising for 2 new startups created by college students
The company pays its drivers per campaign, so rates vary, but drivers average between $100 and $150 per month. To drive for the company, one must be located in a valuable area, pass a background and driving record check and drive a car with unblemished paint built in 2009 or more recently. Because the driver also acts as a kind of brand ambassador for both Carvertise and the advertising client, there is an in-person interview to gauge personality.
He and the other three cofounders Ryanne Fadel, Nabeel Farooqui, and Faizan Bhatty, decided to create contextual messaging. That is, they thought about crafting marketing relevant to the audience’s location, current activity, and likely demographic. They already had some background in digital advertising, Bhatty at Google and Fadel at McCann Worldgroup. Saleh had previously developed apps.
Today operating a small fleet in Philadelphia, the company is still testing the concept. Advertisers pay by the hour, roughly in the range of $8 to $20 per hour, depending on the value of the location. Beyond selling display time, Halo acts as an ad agency, consulting with clients to develop campaigns that are visually striking for the digital display. “We co-create the content,” Saleh said. “And we include that in the [ad pricing] packages.”this Friday.
With the Wharton network behind it, the company is likely to secure funding and a knowledgeable network of advisors, but it has to catch up to other companies who are already on the road while all four founders are still in school and balancing their coursework with steering the new venture. Its most direct competition is
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