These fashion and beauty brands are doing Black Friday 2019 differently.
Black Friday is known for its big markdowns and attractive promotions, but this year a number of fashion and beauty brands are flipping the switch for the shopping holiday.
“Each Black Friday we were feeling increasingly more uncomfortable with being so heavily involved in a day centered around hyper-consumerism,” said Nicola Kilner, Deciem chief executive officer. “We are working hard to bring good skin care to as many people as possible, and while Black Friday certainly brings in new customers, encouraging rushed purchasing decisions is not a position we align with.
The brand will also be matching the donations through its Patagonia Action Works initiative throughout the holiday season.Everlane launched its Black Friday Fund in 2014, raising $800,000 to improve the environmental impact of its facilities around the world.
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