With few additions from HBO, Max leans into corporate synergy and dealmaking.
If you were curious why Max dropped the “HBO” from its name, look no further than September’s new releases and count the number of HBO originals.On Monday, Max announced a partnership with AMC+, a sort of streaming pop-up, where Max will carry seven AMC series for two months, starting Sept. 1.
Later in the month, parent company Warner Bros. Discovery WBD, +4.24% will finally implement a streaming plan for CNN, after scrapping CNN+ last year. The newly dubbed CNN Max will be added Sept. 27 to all tiers of the service, offering live news and original programming. It’s not a live feed of cable’s CNN, but it may be close enough for some cord-cutters.
Meanwhile, Max does have a smattering of original shows on the way, such as the animated comedy “Young Love” , about a tight-knit Black family in Chicago, and based on Matthew A. Cherry’s acclaimed animated short “Hair Love”; Sam Jay’s standup comedy special “Salute Me Or Shoot Me” ; the documentary “Donyale Luna: Supermodel” , about the groundbreaking Black supermodel; and Season 3 of “Starstruck” , a London-set romantic comedy about a young, single woman navigating the pressures of adulthood.
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