The actors are suing companies that use their likeness and image to promote beauty products without their permission.
This summer, beauty fans online might have stumbled upon a story about how “Bird Box” star Sandra Bullock was leaving Hollywood to concentrate on her lifestyle brand. The story appeared on a website with pictures of her appearance on Ellen DeGeneres’ talk show.
The problem for those consumers who then signed up for the free trial offer is that none of that is true, according to a lawsuit filed in Los Angeles County Superior Court on Wednesday. The lawsuit exposes the abuses of so-called affiliate marketing in which fake celebrity endorsements have boomed online. The two stars join other A-listers who’ve sought to clamp down of fake endorsements using their image or likeness to shill products without their permission. The case was first reported by the New York Times.
The actors are seeking unspecified damages against various unnamed websites and are using the litigation to unmask a cottage industry of scammers who create bogus stories online to lure consumers without the expense of traditional advertising, according to the claim. The ads ask consumers to share their credit or debit card information and potentially rope them into recurring charges, with the promise of a free trial or the cost of shipping only.
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