These cheap, tiny Japanese pickup trucks are winning fans in America
But he said that Kei trucks were by far its most popular purchase, and said they accounted for about a third of its orders.
The cheapest Kei truck sold by Japan Car Direct is about $5,000, with shipping costs accounting for much of that sum. "Every single year for the past seven years we've been increasing our sales overall, and a huge chunk of that is Kei vehicles," Matusiak said."It's probably our most-searched term, and that's what brings most people to our website."
Many of his customers own ranches or farms, but he says Kei trucks also appeal to the likes of surfers and hunters wanting nimble transport with storage space for surfboards or animals.Japan Car Direct is one of several companies based in Japan that export tiny trucks to the US and other countries. However, Kei trucks are subject to certain restrictions in the US that buyers need to be aware of. More recent models in particular face certain Department of Transportation and
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