These creative directors treat every project like it's the Super Bowl—here's why you should, too. (via CNBCMakeIt)
that Burger King's brand attributes improved following the commercial's airing, with increased numbers in positive sentiment, purchase consideration and media impressions. Google Trends data also showed searches for "Andy Warhol" soared that night.
"The learning was, when everyone goes north, you go south," he continues. "We had a clear goal of generating conversation around the brand, and it helped raise brand awareness, which is what we were going for." Until then, they say the best way to continue improving and working toward that No. 1 spot is to hold every project to the same Super Bowl standards. The pair credits leading teams
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