Virgin and Ritz-Carlton launch new cruise lines—and they couldn't be more different from one another
TARGETING Never Cruisers, two big travel players are leveraging potent brand names to coax the reluctant aboard. The Ritz-Carlton Yacht Collection and Virgin Voyages both aim to disrupt the current state of cruising.
Setting sail early next year, the first of Ritz-Carlton’s three sleek, smallish, predictably super-posh ships contains 149 cabins, each with a balcony and a mini-fridge custom-stocked with your drinks of choice. Roaming the Caribbean, Mediterranean, Northern Europe, Canada and the northern U.S., the 7- or 10-day cruises will be all-inclusive (no nickel-and-diming for Wi-Fi, tips or top-shelf...
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