These Giant Scrunchies Are About to Take Over Instagram

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These Giant Scrunchies Are About to Take Over Instagram
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Meet the under-the-radar Philly showroom behind the new It scrunchie.

From barrettes to bejeweled bobby pins, headbands, and scrunchies, nostalgic hair accessories have been having a moment. But if you thought the current scrunchie revival may be slowing down, think again. The trend is only getting bigger, better, and more extra, thanks to a crop of organza, cloudlike scrunchies taking over Instagram.

The new wave of hair accessories doesn't helm from one of fashion's buzzy It brands but from an under-the-radar showroom called

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