This is the best way to engage consumers during scorching summer months.
Unless your target audience lives somewhere lucky enough to experience hot weather year-round, your customers’ behavior is bound to change as the temperature rises and vacation auto-responders go up this summer.
But many business owners may not realize the impact the summer months will have on their customer behavior: from increased vacation time to summer hours to more time on mobile than at their desks. And as your buyers’ behaviors change, your marketing must as well. Historical customer behavior helps you understand how this season typically shifts your business and come up with interactions to create an ideal customer experience. It takes a little forethought, sure, but it’s not too late to adjust your marketing strategy to reach your buyers effectively as the temperatures rise.The key to great marketing is simple: know your buyers. The more you know about how your buyers behave, the better you can tailor your marketing to their preferences and habits.
These examples are all speculation, but by digging deep into your own customer data, you can find out what holds true for your business. With that data in hand, you can adjust your overall marketing strategy to take advantage of your buyers’ behavior and reach them where they are this summer. The same promotions that you use throughout the year may not resonate as well for buyers during the summer.
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