Join ThirdLove cofounder and co-CEO Heidi Zak at this year's Under30Summit. Here's how her company is following through on their mission to build a bra for everybody:
heir most popular styles in band sizes ranging from 30 - 48 and cup sizes AA - I, for a total of 78 sizesThirdLove takes an innovative approach to bra design and fit - offering half cup sizes and extensive fit testing on real women.
We knew immediately that we needed to do more - more sizes, more styles, more colors. It was a feeding frenzy, and women were so vocal in telling us what they wanted. And we just rallied together and knew we needed to make this happen. They should have the entire store. All women of all of all sizes should have the entire store at their fingertips.
Look at your friends. Women are not just scales of each other. We’re bigger and smaller in different places.
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