This $16 accessory from Selena Gomez's latest cover shoot is the internet's best-kept secret.
. And if you live in New York, there is no way you haven’t come across one of its large editorial posters plastered all over Bowery or Williamsburg. Yes, the brand is cool, but it also embodies what everyone wants right now. Parade is fun, real, attainable, and beloved by social media. In that way Parade is just like Selena Gomez. Her wearing the scarf isn’t so much luck as it is kismet.
All of these factors usually spell a sell-out for a celeb-approved accessory as affordable as the Parade scarf, but shopping it is one of the internet’s best kept secrets. If you go onto Parade’s website you won’t find the scarf listed. It’s only available as an add-on for $16which is something most people don’t realize. So the scarf, when you think about it, is also like Gomez’s latest album, Rare.
Shop the scarf on Parade below by also stocking up your underwear drawer, as well as some similar headscarf options from Nordstrom, below.
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