Many people dream of working for themselves, making money doing something they love, and/or working three days a week. She did all three.
When Kristin Morrison was in her mid-20s, she had no idea what she wanted to do with her life. It was the mid-1990s. She had no career and no direction. She was living in Tiburon, Calif., just across the Golden Gate Bridge from San Francisco, taking classes and trying to figure things out.“When I talk about it I get chills,” she says now.
By 2013, when she sold the business for an amount she can’t reveal, it had more than 30 employees and had generated “millions of dollars in revenues,” she says. By then she had been working just three days a week for more than a decade. Her income broke the $100,000 barrier in 2000, and from there “it went up and up and up,” she says. According to the U.S. Census, the average person in Morrison’s Marin County, Calif., made $44,000 in 2001 and $72,000 today.
How did she do it? The turning point, she says, came in 2000. Even though the company had been going for over five years and was growing successfully, she was still working seven days a week and often 12 to 14 hours a day. It’s a tale familiar to many or most small-business owners. “I woke up one day and realized, ‘I have no life,’” she says.
The reason, she says, was “I had more freedom, and I was making more money, because I had more energy…. I would connect with the clients. I was able to more thoughtfully deal with things. I was also able to look at who was on my team who was dragging us down.” She expanded the business to all of Marin County and into Sonoma County. “It’s a numbers game,” she says.
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