Maybelline's Eraser Concealer has been dubbed the number 1 best selling concealer in the UK with one selling every 6 seconds.
Concealer really is the best. What else could successfully help solve over five different beauty dilemmas at once? It's the only product that covers spots, redness and scars, helps to contour and brightenSo, when a formula is dubbed the number one best selling concealer, we are definitely intrigued. Even more so, when said cover-up comes in at under a tenner.
The concealer in question is none other than Maybelline's Eraser Concealer, £8.99, which, according to research into sales, is sold every six seconds. And here's why we reckon it's so popular... For starters, let's talk about the applicator. A squidgy, nifty sponge, that allows you to sweep it on and blend seamlessly, with ease. We especially love how easy it is to apply beneath your eyes - the place it's most tricky to do - without creasing and a cakey effect. It's one of those clever concealers that manages to give high coverage, but is lightweight and hydrating. Tick, tick.
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