Asia's largest low-cost carrier is betting people love its food so much that it opened its first restaurant on Monday, offering the same menu it sells on flights.
Asia's largest low-cost carrier is betting people love its food so much that it opened its first restaurant on Monday, offering the same menu it sells on flights. It's not a gimmick, either: AirAsia, based in Malaysia, said it plans to open more than 100 restaurants globally within the next five years. The quick-service restaurant's first location is in a mall in Kuala Lumpur.
"We have seen a significant appetite for our in-flight menu offerings beyond our flights across the region and this is our answer to that demand," the brand's general manager Catherine Goh said in a press release.Read MoreAirAsia hopes its Asian-specific food will attract people over its western competitors. It's also part of the company's broader plan to become a lifestyle brand, according to a recent interview CEO Tony Fernandes gave to Nikkei.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Delivery platforms boost restaurant profits in Europe - Uber Eats surveyFood delivery platforms are helping independent and chain restaurants in London,...
Leer más »
The 2019 Eater SF Holiday Gift GuideThis year, give the gift of colorful Korean noodles, a fantastic sampler of olive oil and balsamic vinegar, or a caviar gift set
Leer más »
Florida woman forces American Airlines plane diversion after faking medical issue to get bigger seatPolice said the pilot declared an emergency and turned the flight back around after the woman said she was having trouble breathing.
Leer más »
YouTubeEnjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Leer más »
These airlines have the healthiest food optionsThe 2019/2020 Airline Food Study is out and just in time for a record 31.6 million American passengers to take flight this Thanksgiving holiday. In a joint study released Monday by Hunter College NYC Food Policy Center and DietDetective.com, researchers analyzed nutritional information on foods served and sold on a majority of all U.S. airlines.
Leer más »
The One Thing Alison Roman Refuses to Do on a First DateThe beloved cook opens up about dating deal breakers, Chanel, and the three foods she prefers not to eat.
Leer más »