Miss Piggy knows all.
emerged last fall, many users in the fashion PR and media world were quickly drawn to its memes on niche industry dilemmas. Its lighthearted, witty candor on serious work issues not only provides an outlet to vent for its anonymous creator — a publicist with years of in-house, agency and consulting experience— but also acts as a space for the fashion community to relate to each other in solidarity.
Since its debut, Piggy has poked fun at some of the industry's biggest headaches, from fashion show seating assignments to unrealistic client expectations to editor pet peeves.caught up with the creator behind the account to talk about its origins, crazy PR stories and what you don't often get to see behind the scenes.I've been writing my whole life. I used to be a big Twitter person and eventually started a Finsta account on Instagram a few years ago.
I think the industry was experiencing a huge problem with excess, generally speaking. It has been impossible to streamline the excess given the constant need for newness that underscores the fashion world. We've reached so far beyond the traditional fashion calendar. The number of launches, events, press trips, and activations to create more moments and news makes the fashion industry's year perpetually overbooked.
"We need to uproot how we discover talent, and provide mentorship and tangible resources in order to turn the page."I once had a client ask me if I wanted a glass of wine after serving a few editors who I brought to a small gathering. I said"OK!" and she then told me to pour it myself in front of them. That was her way of letting me know she would serve the editors but not PR, even in a casual and friendly setting. It was a weird power play that I won't forget.
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